One down, two to go! Today we gave the first $5,000 Bookmans' Reading Challenge prize money to Sonoran Science Academy-Broadway in Tucson. I don't know what it is, but you get a room full of happy and excited kids and my eyes start to well up. You can just feel the positive energy and it becomes overwhelming, or maybe I'm just hormonal!

It is no secret how underfunded Arizona schools are, so the fact that Bookmans can contribute $5,000 dollars to this school for whatever they want just feels flat-out fantastic. I'm proud to work for such a generous company.

See more photos from the assembly in our Flickr and a brief video of highlights on YouTube. (Bob dances!)