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Our friends at Local First Arizona constantly spread the word about what it means to Shift The Way You Shop to buy local. "Every time you make a purchase, you're exercising power of choice," states the Local First Arizona website. This is an empowering statement for us to consider as we make shopping choices. Though she is a busy lady Local First Arizona Director Kimber Lanning took time to answer a questions that we would like to share with your.

 

Kimber Lanning speaks to ASU about The SHIFT Campaign

 

In 2012 Bookmans is encouraging our customers to "Shift The Way You Shop". What advice can you give someone who is just beginning to buy local?
It's important for people to remember that every dollar counts! So don't try to be perfect and buy everything locally all at once -- just do what you can, pay close attention to which business are local and select a few things to buy locally regularly. Maybe you choose to buy local produce or eggs first, and you add books and music, and then you start thinking about things like your prescriptions or your office supplies. Choosing Harkins Theaters is a great way to go local and it's so easy! Another idea is local service providers -- find a local shop to change your oil or rotate your tires next time. One step at a time and every dollar you spend locally help to build a brighter future by keeping more money right here at home.

What can we expect from Local First Arizona and/or The SHIFT campaign in 2012?
We currently have about 2000 members and about 47 million pledged on our website from people who pledged to shift 10% of their spending. Next year we are going to add another 400 members and grow our pledges to 60 million! Our 14 media partners are great about helping us get the word out and our light rail wrap will be moving through the city for the first quarter. Once people understand the economics behind the way they shop they are more than happy to do their part. Next year, I think people will see the SHIFT logo and they know exactly what it means.

Anything you can share with us that cannot be found on the LFA website?
We just won a grant to work more this year on rural communities across the state. We are thrilled to be helping our rural business communities learn more about new technologies and marketing via social media, which will help them become more competitive.

What is it about Arizona that inspired you to work so hard for it?
I love Arizona; it's my home. I think the people here are learning to love it too -- many came from somewhere else, but the more they discover, the more they love it. I know we have a ton of potential and we will build a great state. And the local businesses are leading the way by giving back to our social services and providing unique experiences that contribute to our quality of life.

We couldn't have said it better Kimber! Bookmans loves Arizona too. The Local First Arizona directory is easy to navigate and is full of resources for your journey in buying local. Not only that but they have a helpful iPhone app. Download it to find deals and events from locally owned businesses in your area. Want to keep up to date? Follow them on Twitter or like Local First Arizona on Facebook to stay connected. While your at it follow @bookmans as well!

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