Bookmans is proud to participate in the 2010 Phoenix Comicon again this year. For the fourth year in a row, we'll will be spinning the prize wheel for amazing shwag, so stop by booth 212 and spin it to win a limited edition 2010 Bookmans Phoenix Comicon t-shirt, and maybe some other fun and fabulous prizes as well. When you aren't hanging out in the exhibit hall, Phoenix Comicon has a plethora of other events going on, from the Zombie Walk on Friday to the First Annual Kids Need to Read Geek Prom (presented by us!) on Saturday night. Or maybe you just want to meet celebrities--you can find famous names, from Genie Francis to James Marters, Jonathan Frakes to Ray Park and the local cast and crew of PROBED: Signals, the all new sci-fi web series. Are you a true comic book aficionado? I hear Stan Lee is making an appearance this year, along with local legends Brian Pulido, Daniel Davis, and Dave Beaty.

Dan Wickline, Diana Gabaldon, Felicia Day, Wil Wheaton and Levar Burton are just a few more of the big names that will be in attendance. With costuming, gaming, music, television and, of course, comic books, the Phoenix Comicon promises a weekend with a huge assortment of programming that will make any pop-culture junky cry tears of joy. The fun starts on Thursday, May 27 with preview night, and continues on throughout the weekend, ending on Sunday, May 29 at 5:00 p.m.

Don't forget to get your geek on at the Kids Need to Read Geek Prom on Saturday, May 29 at 10:00 p.m., located at the Hyatt across the street from the Phoenix Convention Center. Tickets are only $5 and all proceeds benefit Kids Need to Read. Enjoy live music from bands Brain Cage & No Big Deal. Snacks are provided by Bookmans and a cash bar is available. Be one of the first 100 attendees and receive your own geekcentric party bag.

The Phoenix Comicon is migrating across the Valley and the calendar this year. From late January and the Mesa Convention Center, it is moving to May 27-30th, Memorial Day Weekend, and the Phoenix Convention Center to accommodate the 3,000 person jump in attendance expected for this year's show over last year's. The 2009 show attracted over 7,000 attendees while 10,000 are expected to come to this Memorial Day weekend event.

Joe Boudrie, Phoenix Comicon Programming Director, says, "Just when you think it can't get any cooler, it does." More space means more programming as the Phoenix Comicon makes this move to a larger venue. The Comicon is hosting more guest speakers than ever, including comic book creators Ethan Van Sciver, Philip Tan, and Tony Harris; television guests Aaron Douglas, Felicia Day, Genie Francis, James Marsters, Jonathan Frakes, and LeVar Burton; anime guests Colleen Clinkenbeard, Mike McFarland, and Stephanie Sheh; and Hugo Award nominee John Scalzi.

"We're all excited to see this expanded line up," said Phoenix Comicon Marketing Director, Anabel Martinez, "They've all done so many awesome things and have so many cool stories. We can't wait to hear them!" In order to offer its guests the best value, the Phoenix Comicon is expanding other programming events, as well, such as the popular Film Festival, Art Auction, Zombie Beauty Pageant, Masquerade, Japanese Fashion Show, and Kids Jedi/Stormtrooper Training. The convention has also added more live music, dances, and late night programming for the "Zombie and Night Owl" attendees.

More importantly, the convention is keeping the prices low, and children 12 and under still get in free with a paid adult membership. More info can be found at the Phoenix Comicon's website. Entering its ninth year, Phoenix Comicon is expected to draw over 10,000 attendees to its May 27-30, 2010 convention held at the Phoenix Convention Center and Hyatt Regency, downtown Phoenix.