Join us at Reid Park this Saturday, Oct. 10^th, 10 a.m.-8 p.m., to celebrate Pride in the Desert, a fun community event that attracts over 6,500 participants each year! Bookmans will be there promoting diversity and offering all sorts of goodies including t-shirts and coupon cards.

But don't just come for Bookmans' prizes. Festival highlights include a large number of vendors, non-profit exhibitors, good food, dancing, and live music. Featured local, regional and national performers include Johnny McGovern and Team Pimp, Ari Gold, Adam Joseph, and God-des and She. Visit the Tucson Pride website for additional info and a look at some of the other main stage entertainers.

And for interested out-of-towners, you can visit the Tucson Pride website for host hotels that offer special rates for festival attendees. Tickets are $13 for adults and $5 for children over the age of five. You can also upgrade to VIP tickets for $52 each.

We hope to see you there! Reid Park is located at the crossroads of Country Club Rd. and 22^nd St.